Marketing is one of the most agile fields in business. Is your team prepared? With our new upskilling portfolio of marketing training solutions, taught by real-world practitioners, they will be. Give your marketing team the edge to cut through today’s noisy digital environment with must-have modern marketing skills and tools.
The Launch of a New Era in Marketing Training
We’re excited to launch a portfolio of marketing training solutions to give every modern marketer the skills and frameworks required to build innovative marketing strategies that drive results. Starting with a solid foundation of digital skills, modern marketers trained by General Assembly will be able to harness creativity, execute seamlessly, and use their mastery of data analysis to draw conclusions and make optimizations.
Because in a rapidly evolving digital world, marketers must maintain constant know-how on the latest tools and trends to succeed in their roles. But it’s not just about staying on top of emerging technology—it’s about collecting, analyzing, and making sense of data in order to drive results. And as AI is integrated into everyday workflows, enterprises of all kinds have the opportunity to not just upskill—but completely uplevel their marketing teams’ output and effectiveness.
If you think your marketing team is fine maintaining the status quo, consider these points:
Marketers need training opportunities to stay ahead of the curve
60.7% of CMOs/marketing directors aren’t being given the chance by their employer to upskill. 50.2% of middle management and 38.6% of junior marketers don’t currently have upskill opportunities (Marketing Week).
Data analysis isn’t just for technical roles
36.9% of marketers report that a lack of data and analytics skills is the top skills gap in their department (Marketing Week).
AI is already having an impact
Marketing leaders report that due to the use of AI, they’re seeing a 5.1% increase in sales productivity, a 6.1% increase in customer satisfaction, and a 7% decrease in marketing overhead costs (The CMO Survey).
General Assembly Equips Modern Marketers with Cutting-Edge Skills to Drive Innovation and Bottom-Line Results
With tools, tips and tricks, and tech available just a click away, “marketing” has never been easier…right? Wrong.
With the toolkit ever-changing, marketers are challenged with keeping up with emerging platforms and capabilities at a breakneck pace. With a flooded competitive market and endless noise, marketers must break through the buzz with a message that resonates—over and over again. And with technology rapidly changing the way creative and content is developed, marketers must know, understand, and leverage AI in smart, savvy ways for maximum efficiency.
Is your marketing team tackling all these challenges head-on?
It’s time to support your marketing team in the best way you can—with a comprehensive cutting-edge education on the topics they need to master to succeed.
What Makes General Assembly Marketing Training Different
We take skilling seriously. That’s why our programs leverage learning and discipline experts at every step. Working with us means you get access to:
Interactive, instructor-led, job-focused, practical marketing training
- Our instructors create an engaging learning environment, where learners actively participate and gain valuable insights from real-world marketers.
Comprehensive, up-to-date digital marketing skills essential for beginners and experienced practitioners alike
- Whether they have six months on the job or six years, give your marketers a core skills update in the tools and tech of today.
Data analysis as a core part of every marketer’s skillset
- In the age of information overload, we help the modern marketer make sense of the data that matters most, seeing what works, and honing their strategies accordingly.
Efficiency and a competitive advantage from applied generative AI
- Your team will learn the best ways to begin incorporating AI into their workflows and processes within tools they already know.
A Snapshot of Our Marketing Training Solutions that Power Your Progress
Our solutions, built and taught by real-world practitioners, can be delivered worldwide, with flexible onsite or remote formats that scale for teams of 10 or 10,000.
| Solution | Details | Who’s it for | Purpose | Business Outcomes |
| Digital Marketing Fundamentals | Instructor-Led Onsite or Remote 20 hours | Entry-level marketers who want to get a baseline on the ins and outs of digital channels. | Empower your teams to leverage digital marketing effectively, ensuring your marketing efforts are aligned with current best practices and industry standards to drive growth and success. | Drive customer acquisition and engagement through digital marketing strategies to enhance campaign effectiveness. Optimize ROI by leveraging data-driven insights from AdTech, paid social, SEO, and Google Analytics. |
| Campaign Strategy & Implementation | Instructor-Led Onsite or Remote 20 hours | Marketing channel specialists who want to begin putting all the pieces together to run integrated campaigns. | Beyond the basics, learners will delve into the full spectrum of modern marketing techniques, from strategic planning to execution and optimization, ensuring they stay ahead of the curve. | Develop and apply a strategic mindset from beginning to end, for every launch. Advanced understanding of retargeting, customer journey mapping, and end-to-end campaign optimization. |
| AI for Modern Marketers | Instructor-Led Onsite or Remote 8 hours | Marketing channel specialists, campaign managers, and leaders who want to learn how to innovate in their role with emerging tools and tech. | Participants will learn GenAI fundamentals, practice effective prompt writing, and gain skills to use AI to plan and optimize campaigns, create content, and develop insights. | Manage a full media planning cycle with the help of AI. Improve marketing outcomes and reduce wasted spend. |
Adobe AI Enhanced Marketing | Instructor-Led Onsite or Remote 16 hours | Marketing and creative team members who want to maximize the value of Adobe’s AI features. | Equip your teams with proficiency in leveraging Adobe’s AI tools across Express, Firefly, Photoshop, and Premiere to drive innovative marketing campaigns and achieve measurable outcomes. | Innovate campaign themes, create compelling content, and deliver impactful creative outputs. Streamline content creation across Adobe platforms, improving workflows and reducing timelines to drive higher engagement and ROI. |
Help Your Marketing Team Cruise at Peak Performance
We’ve helped hundreds of the businesses large and small conquer their persistent marketing skilling challenges. Are you next?
Turning your marketing team into a championship marketing team starts today. Learn more.