Your company needs more tech talent. The problem? Everyone else does too. Hiring externally is expensive, slow, and often unsustainable. But what if your next software engineer or product manager is already on your payroll, just waiting for someone to notice (and train) them?
That’s the power of internal upskilling—retention, reduced recruiting costs, and faster deployment. At General Assembly, we empower your nontechnical teams to transition into tech roles using proven training that meets your people right where they are.
Start with awareness and curiosity
Get your nontechnical employees exploring coding, data, AI, UX, IT, or product management with free classes. Encourage them to take a class on the clock and it instantly becomes a perk—not just another after-hours obligation. They’ll pick up practical skills they can apply right away in their current roles, while also getting a taste of what’s possible if they keep building. For many, it’s the spark that turns curiosity into a real path toward new tech capabilities.
Build foundational skills quickly
Next, deepen those sparks with AI workshops—short, high-impact sessions that give tangible returns. For example, AI for HR introduces ethical ways to draft job descriptions and policies with AI-powered drafting tools. For team leads, AI for Product Managers gives hands-on experience building AI into product strategy. There’s also AI for Sales, tailored to streamline sales-specific workflows with automation and insight.
These are just some of the workshops that get your team involved without derailing their day—and they leave with digital badges your company can use to track progress.
Develop workforce-ready talent with employee upskilling and reskilling solutions
When your business needs more than awareness or one-off training, GA’s employee skilling solutions deliver customized pathways designed around your goals. Whether you’re reskilling whole teams or preparing select employees to step into new tech roles, we build programs that fit your timeline and talent needs.
Think data-heavy operations staff becoming data analysts. Customer success reps moving into product roles. Or entire departments learning how to integrate AI into their day-to-day work. Our programs blend instructor-led training with flexible formats, ensuring your people can skill up without stepping away from the work that matters most.
The result? A scalable way to transition nontechnical talent into roles in software engineering, data, UX design, product management, IT and cybersecurity, and AI—with measurable outcomes you can actually track.
Why internal transitions win
Reskilling your existing employees isn’t just a nice-to-have—it’s a smarter, faster, and more sustainable way to meet business needs.
- Lower costs, faster results — no need for expensive external recruiting
- Better retention — employees feel seen, valued, and motivated to grow
- Greater agility — you skill up quickly, without waiting months for new hires
Plus, companies that train their own talent build a culture of growth. That’s a win for your people and your bottom line.
Your next move
Transitioning nontech employees into tech roles doesn’t have to be messy. GA provides pathways that are clear—curiosity, skills, capability, career.
Whether it’s a free AI awareness class or one of our tailored AI workshops for roles in HR, sales, product managements, and marketing, the first step is already in your hands.
GA’s AI Academy and employee skilling solutions offer customizable, role-specific training that meets your teams where they are—so they’ll move toward the tech future your business needs, without freefalling.