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Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

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    For more than a decade, General Assembly has helped 100,000-plus alumni worldwide launch and grow tech careers through our award-winning tech bootcamps. And while we’re really (really) proud of that—and equally proud of our global reach and impact—there’s an extra-special place in our GA heart for NYC.

    Whether you’re a native New Yorker, a transplant, or someone looking to relocate to the city (even if it’s just temporarily for one of our bootcamps), there’s also something extra-special about taking a General Assembly tech bootcamp in-person on our NYC campus.

    But before we get into our five favorite reasons why to take one of our in-person NYC tech bootcamps, a little history lesson…

    Born in NYC, rooted in NYC

    Back in early 2011, General Assembly was born as a scrappy startup in Midtown Manhattan.

    In our infancy, we focused on providing an innovative co-working space to New Yorkers of all kinds—tech pros, creatives, and more. But in our initial ventures, we quickly saw firsthand the growing tech skills gaps (even within the tech industry and with tech professionals) and knew we could step in to help. So we pivoted business strategies and rapidly evolved from a scrappy co-working startup to a scrappy, nontraditional tech training provider.

    Like the core of what makes New York City so great, we went against the grain. We thought differently. Tech training to make anyone job-ready in just 12 weeks? Many said it was impossible. We didn’t think so. We built our flagship campus in the Flatiron District and never looked back.

    Now it’s 2025. And we’ve evolved again. Into a center of excellence in training people from all backgrounds to upgrade their practical knowledge of tech skills now required in every company and in any role.

    But we’re still a scrappy, NYC-based startup at heart. And we still offer a one-of-a-kind learning experience in person on our New York campus—still located in Flatiron.  

    Reason 1: Online is great, but learning in person just hits different 

    It’s no knock to our industry-exclusive remote learning experience. It’s engaging. It’s inclusive. And it produces results. But learning in person shoulder to shoulder with your fellow classmates—it’s a beautiful thing.

    Reason 2: One-of-a-kind networking with alumni, instructors, GA employees, and more

    When you learn on-campus in NYC, you unlock the door to an abundance of opportunities to network with alumni, instructors, GA employees, and more. You never know who you might meet—and where it might take you.

    Reason 3: Access to one-of-a-kind, invite-only events

    As a GA NYC student, you get access to one-of-a-kind, invite-only events to help you grow—personally and professionally.

    Reason 4: All about the extras—free food, free drinks, free fun

    Did we mention, our NYC campus usually has free food? And drinks? And fun?

    Reason 5: Location, location, location

    Our NYC roots run deep. We’re still located in the heart of it all—in Flatiron.

    Take a quick NYC campus tour

    New York, New York: The new tech you starts today

    So there you have it. Our top five reasons why you should come to our New York campus and start learning in-demand tech skills in person. Trust us—you’ll reshape your career—and your future. 

    Need more reasons? Get in touch and we’ll be happy to provide them. Or jump right in and explore our on-campus NYC tech courses now.