Dear GA community,
In my time leading GA, we’ve continued to journey through the evolving landscape of technology in real time. Through it all, it’s the trust and passion—from our students, our employees, our employer partners—that’s continued to propel us forward.
We know that in this dynamic world, standing still isn’t an option. And as we navigated through rapid changes and unprecedented challenges, we recognized the need to take a step back and deeply reflect on our path.
Today, I want to share with you how we’ve clarified our brand to ensure we’re positioned to continue to forge ahead in the days, months, and years to come.
This isn’t about changing who we are. It’s about reaffirming our commitment to our mission and values, sharpening our focus, and aligning every aspect of our organization with the heart of what we do.
Because in 2024, Tech Skills are No Longer Optional
Our clarified brand vision is clear. We continue to see a world where tech skills are accessible to all, where every individual and business has the opportunity to unlock their potential and contribute meaningfully to the working world—a world where tech skills and savvy are no longer optional.
Like the rapid rise of AI, we know skills are moving faster than ever, and that the gap between traditional education and the world of work is growing larger.
We’re here to close the gap and help everyone skill up.
Reaffirming Our Core: The Essence of Our Brand
Since our inception, we’ve been driven by a singular purpose—to empower individuals and businesses through the best tech training and talent solutions. We’ve celebrated countless success stories, witnessed transformative journeys, and fostered a community that thrives on innovation and learning.
Here’s what we’ve reaffirmed:
- Forward with real skills: Our core mission remains steadfast. We’re here to equip individuals and businesses with the skills, knowledge, and confidence to navigate and thrive in the tech landscape. Every course, every workshop, and every resource is designed with real-world growth in mind.
- Practice makes professionals: We know what skills matter in the real world and with our human-to-human courses, you will too. No matter where you’re from or what you’re after, you get access to the real skills you need with us. Because we’re here as part of your team—to push you when you need it, keep you accountable, and cheer you on every tiny step or giant leap.
- Individuals and teams cruising at peak performance: In the ever-evolving tech landscape, we deliver the goods—foresight to help you forge ahead and be the thinkers and doers who don’t wait for some imagined future, but put real skills to work building the future you want.
- More people making more possible: You, our community, are at the heart of everything we do. Your success stories, your challenges, and your aspirations drive us. We’re a network of passionate people who love helping others succeed. Once a GAer, always a GAer—sharing, listening, opening more possibilities for each of us, and expanding possibilities for all of us. Because a rising tide lifts all ships.
Here with You, Here for You
To all GAers past, present, and future—students, employers, partners, and anyone who’s connected with us over the years — thank you for being part of our journey.
This is more than a business—it’s a love story. A story made real through translating learning and skills into real opportunities, regardless of background. Here’s to our shared future and more people making more possible.
With gratitude,
Daniele
President and CEO, General Assembly