Design plays a crucial role in the success of any company’s marketing and sales strategies. People spend a significant amount of time online, around six hours and 57 minutes per day, consuming online content. To capture their attention, companies must create visually appealing and user-friendly websites and products.

Due to this demand, there is a high need for UX, Visual, and Product designers. These creative tech careers have been consistently named as some of the most sought-after jobs in the tech industry by renowned companies like Forbes and Medium.

This article aims to explain the differences between UX, Visual, and Product Design to help you choose the right design career.

Understanding the differences: UX, Visual, and Product Design

If you’re thinking about pursuing a tech design role, it’s essential to understand the distinctions between UX, Visual, and Product Design. These paths differ in terms of the technology used, responsibilities, and salaries. Here’s a breakdown to help you make an informed decision.

UX (user experience) Design

What is UX design? 

UX design is about creating digital products or services that are easy, efficient, and enjoyable to use. It involves understanding user needs, designing interfaces, and testing to meet those needs. The aim is to make the product both functional and delightful. This is done by considering user expectations and pain points while designing intuitive interfaces.

Main responsibilities of a UX designer

Key tools 


According to Glassdoor: 

Visual Design

What is visual design? 

Visual design is versatile, finding application in advertising, marketing, user interface, web, and print design. Its purpose is to create engaging and informative visual languages, which conveys ideas effectively through clear, concise, and visually appealing means. Key elements include color theory, typography, layout, visual hierarchy, and the use of imagery.

Main responsibilities of a visual designer 

Key tools 


According to Glassdoor: 

Product Design

What is product design? 

Product design involves creating functional and visually appealing products. It encompasses the entire process, from concept to final production, while considering user needs, preferences, and the product’s context. Product designers must account for factors like functionality, usability, manufacturability, sustainability, and cost-effectiveness.

Main responsibilities of a product designer

Key tools 


According to Glassdoor: 

How to Choose the Right Design Career

Choosing the right design job can be daunting. But you can do a few things to help make the process easier. Here are some tips:

  1. Identify your strengths and interests: List your top skills and areas of technology you’re passionate about. This will help narrow your job search to roles that match your strengths and interests.
  2. Review job descriptions: Carefully examine job descriptions to ensure they align with your skill set and career goals. Pay attention to qualifications, responsibilities, and job expectations.
  3. Network with industry professionals: Connect with professionals in your desired industry and seek their advice on finding the right tech design job. They may provide referrals to suitable companies or roles.
  4. Trust your instincts: If you have a positive impression of a company or role, it’s likely a good fit. Conversely, if something feels off, trust your intuition and continue your search.

Other careers in tech design (2023 edition)

The design field is quite broad and includes various roles requiring different skill sets. In addition to UX, Visual, and Product Design, there are other design roles to consider:

Overall, the goal of a user researcher is to ensure that products and services are designed with the user’s in mind. Which can lead to a better user experience and more successful products. 

No design experience, no problem

Are you trying to break into the design world with no prior experience? You can still pursue the career of your dreams. To all the career changers out there, General Assembly is here to help. 

At GA, our mission is to help career changers like you get the job of their dreams. We provide the resources and tools you need to build a thriving career in tech. Our full-time, flex and part-time immersives offer hands-on projects, expert instructors, and a supportive community of mentors and students. 

To kick-start your design career today, take a look at some of the design courses GA has got to offer: 

Are you interested in learning more? Then, explore a design workshop today to see which route is best for you